How To Use Tiktok For Your Next Campaign
公開日:2022/03/28 / 最終更新日:2022/03/28
Innocent memes like the Gummy Bear + Adele videos are entertaining and safe for any audience. The Chinese version of TikTok, called “Douyin,” has already seen paid activations from Pizza Hut, Michael Kors, Oreo and Adidas. The music-focused, short-video-sharing app was first introduced back in 2017 when its predecessor, Musical.ly, was purchased by Chinese company Bytedance. Bytedance combined Musical.ly with its Chinese counterpart, Douyin, and TikTok was born. As Vogue Business explains, the company was borne out of the creators’ passion for DIY fashion, with the page starting out as a place to share designs alongside an ethical message. Now with 1.9 million followers, Vintage Stock Reserve sells select pieces on their own website, with the aim of continuing the cycle of thrifted and sustainable fashion.
For example, Meta says Reels can now be shared as Stories on Facebook. And interestingly, users can convert stories into Reels as well. Read more about buy TT Followers here. It began in 2014 as a Chinese-owned platform called Musical.ly, where users could upload short looping videos of themselves lip-syncing songs.
The global audience of TikTok is about 500 million people ; the number of active users of the Chinese version of the Douyin application in January 2020 exceeded 400 million. According to GlobalWebIndex, 41% of “TikTokers” – people aged 16 to 24 years. The app makes money through ads and from the sale of virtual goods such as emojis and stickers to fans. An easy-to-use interface combining click-baity news and entertainment with powerful AI to precisely match users rather than recommend content based on their viewing habits and “likes” have fueled the app’s success. The homegrown content has become prevalent, particularly among rural and poorer residents in China, India, and other emerging markets where access to other digital entertainment options has been limited. In China’s smaller cities and the countryside, where state-owned, stodgy media has dominated, the new ByteDance content apps are especially popular.
Of course, you can’t choose the perfect time for everyone worldwide, but you can find a compromise. TikTok’s algorithm decides which videos will appear on the For You page based on repeat views and engagement. That means that to expand your audience, you need to make sure you’re posting your content when people are watching. You have to consider some factors when choosing the best time to post your videos on TikTok.
Her tips range from hidden iPhone features to tying your shoelaces the correct way. Jessica’s helpful advice has helped her attract a fan base of 2 million users and 23 million likes. Old English sheepdog Rocco got started on TikTok back in 2015 and is one of the more long-established pet influencers on the platform. His content is humorous, often playing on Rocco’s large size and nickname of the “clumsiest dog in the world”. Though uploads have been less consistent in 2020 after a surgery, his following of over 2.5 million is still substantial, as are his 120K Instagram followers.
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