Use Facebook to follow companies you are interested in and to get ideas about openings and opportunities. Put your personal network to work to help you identify client or employee leads. Your friends and family can be helpful if they know what you are looking for. With the largest number of users, Facebook is a worldwide phenomenon beloved by both companies and your cousins. Learn to use the recommendation feature to give and receive recommendations for people you have worked with in the past. You should give recommendations only to people whose work you are willing to vouch for.

The app automatically begins playing videos as soon as it is launched, which CEO Kevin Systrom contrasted to video hosts where one must first locate a video. In December 2017, Instagram began to allow users to follow hashtags, which display relevant highlights of the topic in their feeds. In January 2011, Instagram introduced hashtags to help users discover both photos and each other.

Finally, filters are frequently shared, further helping to grow your social media audience and spread awareness. But for brands, enticing their audience to increase the amount of time they engage with the brand requires committing resources to it. Videos, multi-slide decks and Stories entice followers to spend more time with each post. You need to tag products as it offers a clear call-to-action. Instagram allows business accounts to tag products in their posts just like tagging people.

Unless you’re a social media analyst or marketer, we highly recommend that you call on professionals well-versed in Instagram matters to promote your startup business. Consider hiring specialists who know how to increase brand awareness and drive more traffic to your website. Moreover, you may want to buy followers and likes at the early stage of your business’ development. Learning how Facebook ads work is essential for your digital marketing plans.

Brands like Sprout Social and HubSpot have done a fantastic job with this as an employee Instagram takeover template to utilize. Semi account takeover – this is when your guest does your Instagram Takeover campaign in advance and sends you the photos and captions to share on their behalf. This option is going to require more management and labor for your team.

One underappreciated part of Instagram is the bio in your profile. It’s the one place that people can get information about your business. Simply use Instagram live and incorporate your product tags into your broadcast. Viewers can then learn about your products and go straight from your broadcast to checkout. If you want your Reels to go viral, try to hop onto trends early.

A business Instagram account can seem imperative, and they’re also a lot of work. To keep your followers engaged and maintain a consistent brand presence, you’ve got to post regularly — at least a few times a week. All that posting means you’re going to need a solid social media planner (maybe even a team!) to get your content ducks in a row. The best marketing strategies for Instagram always include reviewing analytics thoroughly.

Think of some potential ones based on your name, event etc. “How do I add a story to my Story Highlights? | Instagram Help Center”. A few days after Facebook changed its name to Meta, the artist and technologist Thea-Mai Baumann has lost access to her @metaverse Instagram handle. Bauman tried to reclaim her access for a month, without success. Only after The New York Times published the story and contacted Meta’s PR department, was the access restored.

See who you competitors are following by tapping on their following count on their profile. Read more about buy Insta Followers here. Don’t just spam follow everyone – vet each user for relevancy before committing. Finally, team up with relevant influencers and industry experts and encourage them to republish your content and give reviews. This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. In return, your own posts will receive likes, comments, and shares from other members. Here are the top three image editing apps that further enhance your photos.