Video ads are, as you’d expect, Instagram ads built around a single video. Introduced in 2015 as one of Instagram’s first ad formats, video ads are now more popular than regular photo ads on Instagram, with six out of every 10 ads on the social network featuring video. Airbnb Instagram Story from Instagram for Business on Vimeo.This comes with the simultaneous announcement that businesses will also soon be getting insights on regular (non-promoted) stories. Once we can more concretely understand how users are interacting with our stories and what they find valuable, the story ads can be used to great results.

When you position yourself as a brand your audience can trust, you’re setting yourself up for long-term success. As someone who lives for connecting people, making the connection between consumers and brands is what Akvile DeFazio, president of AKvertise, a social media advertising agency, does best. If you have time to put into creating video content, you should 100% be testing videos ads on Instagram. Read more about buy IG Followers here. Video ads are a great way to show your brand’s story or demonstrate how a product or service works. You can tell a story or promote your products online through visually engaging images. Market your small business or brand to a broad audience or target just local customers from your geographic area or hometown.

Follow these 11 tips to convert your next Facebook campaign into a success. 98.8% of users access social media via a mobile device, so it’s vital to design your creative for mobile viewing, not desktop. Explore ads appear within the Explore tab, an area of the platform where users discover new content and accounts that are tailored based on their Instagram usage habits.

Sponsored stories are generally great for catching viewers’ attention — as well as for getting followers — because they appear without the consent of the party viewing them. Generally, these allow certain demographics on Instagram to make an action, which can be usually done by “swiping upwards” (e.g., into a specific page on your or on your client’s website). This means that, depending on your desired outcome, you may want to adopt one or all of the Instagram advertising approaches discussed below. Even though I want to advertise to 30+-year-olds, my ads are still being shown to 15-year-olds.

With Instagram shopping, you can reach out to a vast audience as 130 million users tap on Instagram shopping posts monthly. Since Instagram advertises using Facebook’s advertising system, it ensures the most potent targeting ability. The entire ad mechanism allows you to specify your target audience’s location, demographics, interests, along with shopping & purchasing behaviors, and more. Ongoing competition is a significant factor that influences your Instagram ad price.

The majority of Instagram ads open up links that remain in-app. So, users are clicking over to the advertiser’s site, but they remain in the app. When they’re done interacting with the advertiser’s site, they can easily click out of it, and Instagram will take them back to their feed, without losing their place. It’s very difficult to tell immediately which posts on a feed are ads and which are organic posts. As of 2021, IG’s potential advertising has reached 843.9 million users.

However, we can certainly expect the platform to add more advertising opportunities as it continues to evolve. As Facebook’s advertising costs are going up and the share of impressions decreases, Instagram is likely to expand its ad inventory. Read on to learn more about Instagram advertising – from the available opportunities for advertisement, to strategies for success, content ideas, predictions for the future, and more. In recent years, businesses increasingly started to leverage Instagram as a new, powerful advertising channel. And for a good reason – having a presence on Instagram allows companies to get ahead of a multitude of companies relying exclusively on the ad-filled Facebook.

By selecting ‘Edit placements’ you can choose exactly where on Facebook, Instagram, Messenger, or the Audience Network you want your adverts to appear. If you only want to advertise on Instagram, then you can deselect all of the options apart from ‘Instagram Feed’ and ‘Instagram Stories’. Once you’ve selected your objective, you then need to name your campaign. You can also choose whether you’re going to run an A/B test or whether you want Facebook to automatically optimise your budget across ad sets. This will automatically take you through the guided tour and allow you to select the best advert type, objectives, and budgets to meet your business needs.