When it comes to books, there are two main ways to get your writing out to the world: digitally and physically. If you’re going to make money from your self-published books, someone has to buy them. Whether you’re looking to produce and distribute a print book or you have an eBook in mind, there’s a program to suit every cover design project. Harry Potter fans of all ages now have the chance to find out what it would be like to have J.K. In fact, the focus on search engines began with Stage Two, as publishers began to consider how readers would find their books online. If you’ve been struggling to find the clients, credibility, and cash you really want from your business, writing and publishing a book can turn it all around. Self publishing is becoming more and more popular so I wanted to write this post to talk about the pros and cons of self publishing on Amazon… Typically, people challenge Stage Four by saying, Why won’t people simply go to Amazon? ComputerE-mail & MessagingHow Windows Live E-mail WorksComputerE-mail & MessagingIM and E-mail: Which is more Popular and Why?

The mistake would be to think that these businesses have more in common with each other than they do. Direct marketers, whether university presses or late-night television household appliance vendors, share a common strategy, and that is to collect as much information about customers as possible. This is not the mechanical, knee-jerk reaction of a Big Brother, but the deliberate tactic of marketers who know from experience that the more information they possess about customers, the more things they can sell. Many authors who had deals over 10 years ago will own their ebook rights, so it’s worth checking your contracts to see if you can publish digital versions, even if a traditional publisher owns your print rights. A couple years ago, I posted a message to a mailgroup about something called search engine optimization. Search engine results point to the best presentation of information on the Internet, and for books, often the best source of information is the publisher. In my view, the necessary ingredient was always ubiquitous, inexpensive broadband, as high bandwidth moves the information industry from atoms sold in the physical world to the realm of downloads. There is no known role for bricks-and-mortar bookstores for e-books; once downloads are easy, bookselling accelerates its shift to online services.

By the time we get to Stage Four, most of the elements of Stage One, bricks-and-mortar bookselling, have disappeared. Some university presses are already experimenting with Stage Four bookselling, and many have been surprised by the result. Often different staff. Most university presses are now experimenting with Google AdWords, Facebook, Twitter, and heaven knows what other online service to help people discover books. Stages Two and Three began to heighten the need for web marketing and getting a good PageRank in Google. As publishers work on their own websites, they see the web traffic grow and they are often surprised to see how many people click on the “buy” button. You see this every day when you do a search for a news item. If you live in a big city or want to look at small publishing companies, check to see if there are any press fairs or networking events.

Most publishers are now either participating in Stage Three bernardo book cover publishing or expect to in the coming year. Stage Three also solves some of the most stubborn problems of traditional bookselling. In Stage Three, we continue to have books sold online, but now the medium has changed: The books are e-books. Stage Three was inevitable; in fact, many people have wondered why it took so long for e-books to take off. We have seen some catching up with e-books from Barnes & Noble, Borders, and Sony, but the next big player is going to be Google, with its Google Editions. In Stages One to Three, we had middlemen, but with Stage Four, we have disintermediated the middleman because search engines make it possible to do so. In Stage Three, we have an acute marketing problem: Since people can’t browse in bookstores for e-books, there is a new marketing challenge, and that requires every press to begin to market online. When we went from Stage One to Stage Two, we didn’t really have to muck around with production or the supply chain very much. This is one of the inevitable aspects of Stage Three, the increasing focus on search engines and Google in particular.