a great time to score a good deal on just about anything if you know where to look — and right now, one of the top deals of the season isn’t available at Amazon, Walmart or Best Buy. It’s a deal direct from the adult video streaming service Pornhub, which promises to liven up 2020 (and beyond) with . 

That’s even , when the company first introduced its “LifePlan” subscriptions at an asking price of $299. And, like last year, this deal is exclusive to Black Friday, so you won’t be able to buy a LifePlan after this weekend.

In addition to Pornhub‘s library of free-to-stream clips, Pornhub Premium subscribers get ad-free access to the site’s catalogue of premium, full-length HD video and VR content. Per Pornhub, that collection now includes over 500,000 videos in total, which is up from . Must have been a busy 2020.

The subscription typically costs $10 a month, so this is only really worth it if you plan to make regular use of the site for at least two years or so. Still, Pornhub attracts , so maybe that caveat applies to less of you than I think.

One other caveat: Pornhub’s Black Friday LifePlan subscriptions start at $200 — but Pornhub says the cost will go up in $25 increments as availability runs out, up to a maximum final cost of $500. 

The deal went live at midnight ET (9 p.m. PT) on Wednesday night, so if you’re interested, you’ll want to act fast before the price goes up any more than it already has. Pornhub tells us that the deal will run through Thanksgiving Day, through Black Friday, and on through Cyber Monday before ending on Tuesday, Dec. 1 at 7 a.m. ET (4 a.m. PT).

In the meantime, feel free to go ahead and have a good chuckle at Pornhub’s Thanksgiving-themed ad for the deal (and don’t worry — unlike 99.999% of Pornhub’s videos, it’s safe for work).