Gone are those days when cosmetics were considered only for women. In the present day more than eighty percent of the boys are very a lot involved about their looks and the way they dress up. Males have begun to take lot of care for his or her skin and so they still need to look handsome and macho, that’s why immediately we are able to find millions of males hitting gyms on a regular basis and even sitting up their own gym in their homes. This trend has develop into like a revolution and it is picking up fast, really fast! Most of us would have read about the new ‘breed’ of males called “metrosexuals” – okay this doesn’t have anything to do with sexuality! This is a new word running inside in many men’s magazines.

So what’s this ‘metrosexuals’? Metrosexuals are men who’re really males, however very much involved about their looks, they offer numerous importance to skin care, fashion, hair care, etc. This new breed of metrosexual males have helped the beauty producers and companies to develop their businesses. And these men are the principle targets for right now’s cosmetic companies.

There are wonderful numbers of skin and hair care products available in market. The market consists of hair gels, facial lotions akin to fairness lotions, moisturizers, astringents, toners, hair removals, deodorants, shampoos, conditioners; all under the name ‘For Him’. And naturally shaving creams and after shave lotions; actually this list may get finishless!

These men’s cosmetics have undergone various tests and research, these products are very much suitable for men’s skin. For instance, males’s moisturizers assist to keep up healthy and flawless skin, free from pimples and acnes. Skin care in very a lot vital as men work more outside in sun and they are also involved in sports, so they want sunscreen lotions to protect their skin from harmful rays from the sun.

Deodorants help in keeping away bad odor resulting from sweat. Many men usually visit salons to have their hair cut and colored or to have highlights put in their hair. They even have pedicures and manicures done. Some say pedicures and manicures are just a part of personal hygiene. Hair gels, shampoos and conditioners are very much essential as men tend to go bald, so they need to take good care of their hair too.

Now there is no such thing as a limit to the possibilities of what new cosmetic companies might come out in future! Girls have begun to envy men! Thanks to those cosmetic companies.

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