What can social media have to offer SEO? MWI gets these kinds of information from current and prospective clients. Social media is an incredibly expanding channel of marketing that many companies have only started taking advantage of in the past few years. However, it’s essential to utilize it – especially if you’re investing resources into search engine optimization. Creating and managing social media accounts is important to assist in SEO efforts, even though the benefits may not be immediately obvious. Of the many reasons to think about social media as a part of your overall strategy to be online, here are 5 reasons it’s important for SEO.

1.) Social Media Signals

It’s not difficult to see that Google, Bing, and other search engines utilize online conversations as part of their algorithm for ranking. When people share content via Twitter, Facebook or comment on an article that is known as a social engagement. A piece of content that has more engagements on social media will show higher social signals. Search engines look at these signals from social media, Zenbun.wiki/index.php?title=5_Reasons_Social_Media_Is_Important_For_SEO (information from viscounty.com) and consider it a quality factor when ranking the content. It’s a method of determining what content people find useful over what their algorithm determines to be good quality. A piece of content can be immediately indexed whenever it’s attracting a significant amount of social interaction.

2.) Link Building

It’s been a long time when you could make a request for links from other websites. Google’s Panda/Penguin algorithms are forcing SEOs to link build by using the traditional method of creating quality content that is relevant. How do you get in touch with websites willing to link to your website if asking them directly is considered an “unnatural” link building practice? Social media is your solution. Social media lets you post your content and share it with interested audiences who might be willing to share it with others, when it’s worthy of linking to. These users will then share your content with others increasing your influence.

3) Content Amplification

The quality of your content is, it’s not going to achieve much success unless you amplify it. Yes, email marketing is a great way to amplify content, but it’ll only be able to reach people who are in your marketing database. It is possible to reach new audiences via social media. After you have shared your content, your following will also be able to share it with their followers if they find it useful. They will then also share it with their friends which will increase the reach of your content. As a result, you get lots of relevant traffic such as inbound links, social signals and brand awareness These are all utilized by search engines to judge content quality.

content amplification lifecycle

4) Brand Awareness and Signals

Search engines will use your brand’s identity and awareness to determine the credibility of your website and how trustworthy it must be for their ranking algorithms. Social media can help build brand awareness and amplifies your content. This is what Google refers to as a co-citation. Making these co-citations with social media can improve Google’s trust in your company website as well as helping by using branded search terms.

5) Social Indexing

Search engines have been indexing the social media pages for a number of years now so they can now appear on search result pages. This allows your business to be displayed in search results for branded queries that are not exclusive to your site. But it gets even better than that. Individual tweets from Twitter were at one time indexed and displayed in search results too giving another opportunity to get your content noticed in the search results. It was only temporary for a few months, until Google decided to cease using the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.