What does social media have to offer SEO? At MWI we hear these questions frequently from our potential and current clients. Social media is a rapidly growing channel for marketing that most companies have only started taking advantage of in the past few years. However, it’s vital to take advantage of it – especially if you’re investing efforts in search engine optimization. The creation and management of social media accounts is extremely essential to aid in SEO efforts, although the benefits may not be immediately obvious. There are many reasons why you should consider social media as a part of your strategy for online Here are five advantages of it to SEO.

1.) Social Media Signals

It’s no secret that Google, Bing, and other search engines utilize online conversation as part of their algorithm for ranking. Social engagements occur the time when people share, like, comment, share, or tweet about content. The more social engagements your content gets, the greater social signals it will bring to your website. These social signals are used by search engines to rank the content. It’s a way of evaluating what content is popular with users and what their algorithm decides is of high quality. A piece of content could be quickly indexed in the event that it’s receiving lots of social interaction.

2) Link Building

It’s long gone from the time that you could go out and ask for hyperlinks from other sites. With the emergence of Google’s Panda and Penguin algorithm SEOs have to build links the traditional way – create high quality content that is link-worthy. But how do you reach websites that are willing to link to your site if asking them directly is thought to be an “unnatural” practice for building links? Social media is the answer. Social media allows you to publish your content to people who are willing to link to it, in the event that it’s worth linking to. Those people will also connect your content to their friends and increase the reach of your content.

3) Content amplification

It doesn’t matter how high-quality the content you publish, it will not be popular until you amplify it. Email marketing can be an excellent method of amplifying content but it’s only going to be able to reach the people on your marketing list. You can also reach new audiences through social media. If you post your content to your followers, they will also share it with their personal followers if they find it helpful. They will also promote your content to their followers, increasing your reach. In return, you earn lots of relevant traffic such as inbound links, branding awareness and social signals – all of which are used by search engines to determine content quality.

content amplification lifecycle

4.) Brand Awareness & Signals

Search engines will use your brand’s identity and awareness to determine the quality of your site and how reliable it ought to be within their ranking algorithms. Social media helps to build brand awareness and increases the quality of your content. This is what Google calls co-citation. These co-citations are built through social media , which can help improve Google’s trust as well as aid with the search engine’s branded searches.

5.) Social Indexing

Search engines have been indexing social media profiles for a few years now which means that they appear in the search results pages. This allows your brand to be displayed in search results for branded queries that are not restricted to your website. This gets better. Individual tweets from Twitter were once indexed and shown in search results as well which gave another means to ensure your content’s ranking in the search results. It was only temporary for a few months before Google decided to discontinue the service, and it’s still in place. Google will once again show tweets in search results, http://okss7.com/board_emCO28/838867 so it’s important to leverage it for getting your content ranked.