What exactly does social media have to do with SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is an incredibly growing marketing channel that most companies have only just begun using in the past couple of years, Wiki.gruenermarkt.at/index.php/5_Reasons_Why_Social_Media_Is_Crucial_For_SEO yet it’s essential to utilize it – especially if you’re investing funds into SEO. The creation and management of social media accounts are extremely important for supporting SEO initiatives, but the benefits may not be immediately evident. Of the many reasons to think about social media as part of your overall strategy to be online Here are five reasons why it is essential for SEO.

1) Social Media Signals

It’s not a secret that Google, Bing, and other search engines rely on online dialogue in their ranking algorithms. A social engagement happens when people comment, like on, share or tweet about a piece of content. A piece of content that has the highest number of social engagements will have more social signals. Search engines evaluate these social signals, and consider it an element of quality when evaluating the content. It’s a way to measure what content people find useful over what their automated algorithm determines to be of good quality. A piece of content could be instantly indexed whenever it’s attracting a significant amount of social interactions.

2) Link Building

It’s been a long period when you could just solicit hyperlinks from other sites. Google’s Panda/Penguin algorithms have forced SEOs to linkbuild the old-fashioned way: write good quality content that is pertinent. But how do you reach sites who are willing to link to your content , if asking them directly is thought to be an “unnatural” link building technique? Social media is the solution. Social media can help you put your content in front of people who are interested and could be in a position to influence them to link to your content should it be worthy of linking to. These people will spread your content among others increasing your influence.

3) Amplification of content

It doesn’t matter how good your content is, it’s unlikely to get much traction until you amplify it. Yes, email marketing is an excellent way to increase the reach of your content, but it’ll only be able to reach people who are in your database of marketing. The possibility of reaching new audiences is through social media. If you post your content to your followers, they’ll spread it to their own followings If they are satisfied with the content. The people who share it will promote your content to their followers, thereby increasing your reach. In return, you gain many relevant visitors and inbound links, as well as brand recognition and social signals – all of which are used by search engines in determining the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals

Search engines may use your brand’s reputation and image to assess the quality of your site and how trustworthy it needs to be within their ranking algorithms. Social media helps to build brand awareness and increases the quality of the quality of your content. Google refers to this as co-citation. Making these co-citations with social media can boost the trust Google has in your site, as well as aiding with search queries that are personalized.

5) Social Indexing

Search engines have been indexing social media accounts for a few years now which means that they show up in results pages for search engines. This allows your brand to be listed in search results on specific queries that aren’t limited to your company website. It’s more than that. Individual tweets from Twitter were once indexable and displayed in search results. This allowed your website to be more prominent in the results of a search. It was only for a short time, however the deal was ended when Google stopped it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.