What do social media platforms provide in terms of SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. While social media has become a growing channel for marketing in recent times, many businesses have yet to take advantage of it. This is crucial when you’re investing in SEO. Although the benefits of social media might not be immediately obvious, they are vital for SEO help. Here are five reasons why social media is vital to SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for some period of time. Social engagements occur when people comment, like, share, or tweet about an article. The more social engagements your content is able to get, the more social signals you send to your site. Search engines look at these social signals, and use it as an index of quality when ranking the content. This allows search engines to know what content people consider to be most valuable and what algorithm they believe to be top-quality. A piece of content could be instantly indexed in the event that it’s receiving lots of social interaction.

2) Link Building

The days of going out and soliciting websites to link to yours. Google’s Panda/Penguin algorithms are forcing SEOs to link build by using the traditional method of creating top-quality content that’s relevant. How do you reach out to websites that will link to your content, when the request is considered “unnatural”? Social media is the answer. Social media allows you to post your content and share it with interested audiences who might be willing to link to your content, if it is worth linking to. They will also share your content with their network, further increasing the influence of your content.

3.) Content Amplification

It doesn’t matter how good the content you publish, it’s not going to get much traction in the absence of amplifying it. Email marketing is an excellent method of amplifying the content you create, but it won’t reach people in your list of marketing contacts. You can reach new audiences through social media. If you post your content to your followers, they’ll share it with their own followings in the event that they find it helpful. These people will then also share it with their friends which will increase the reach of your content. In addition, you’ll gain relevant traffic as well as inbound linking as well as social signals and brand recognition and can be utilized by search engines to make quality determination.

content amplification lifecycle

4.) Brand Awareness and Signals

Search engines can use brand reputation and image to assess the credibility of your website and how trustworthy it must be for their ranking algorithms. In addition to boosting your content social media also aids in increase brand recognition. This is what Google refers to as a co-citation. Building these co-citations through social media can improve the trust Google has in your website as well as helping by using branded search terms.

5) Social Indexing

Since search engines are able to index social media profiles and display them up in search results pages. This lets your company’s brand Www.ortenauwiki.de/index.php?title=Benutzer:DarinMercier be listed in search results on search queries that are branded and not limited to your company website. This is even more effective. Tweets that were individual from Twitter were once indexable and displayed in the search results. This allowed your site to rank higher on the search results. The program was only temporary, however it ended and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.