Britain’s competition watchdog has launched an investigation into whether
公開日:2022/05/28 / 最終更新日:2022/05/28
Britain’s competition watchdog has launched an investigation into whether has broken the law by restricting competition in the advertising technology market.
The Competition and Markets Authority will assess whether the firm had distorted competition and made it more difficult for rival advertising services to compete.
The regulator said its investigation into the Alphabet-owned search giant would focus on advertising technology intermediation, also known as the ‘ad tech stack’.
This is a set of services which facilitate the sale of Slot Online Gacor advertising space between sellers and buyers, and is said to be worth £1.8billion a year based on 2019 data.
The CMA said Google has a strong position at various levels of this space – providing a wide range of services including platforms where advertisers can buy online advertising space; technology that automates the sale of advertising space; and those for managing ad inventories for publishers, which decide which ads to show.
Google’s headquarters at Mountain View in California are pictured (file image). The range of services Google offers means it deals with and charges fees to both ad sellers and buyers
The range of services offered by California-based Google means it deals with and charges fees to both ad sellers and buyers.
The CMA said it wanted to assess whether Google was distorting competition in the sector by limiting the interoperability of some services and contractually tying some of its services together – making it more difficult for others to compete.
<div class="art-ins mol-factbox floatRHS news" data-version="2" id="mol-dd09b600-dce7-11ec-ac88-1f320d18889e" website watchdog launches probe into Google's advertising technology
「Uncategorized」カテゴリーの関連記事