But it’s an actionable way to get more loyal followers on a tight budget and help you promote your upcoming book. Sand Cloud is a perfect example of how micro-influencers can be used to build an authentic brand. The beach towel company uses micro-influencers and regular customers as brand ambassadors, sourcing nearly all of its content from its followers. The strategy has worked, as the brand 775k Instagram followers and boasts over $20 million in sales to date. Try to focus on core areas like presenting your profile, creating style patterns that keep your images looking fresh, and mastering hashtag use. You should also be interacting regularly with your followers to build up engagement and loyalty.

Don’t post generic pictures that look to be carefully staged (i.e. a formal headshot). You should never over promote on any social network, but use extra caution on Instagram. There are also a number of tools available to help you include more links or maintain even an archive of links in this space. In this video, they feature Jim Koch, co-founder and chairman of the Boston Beer Company, the producers of Samuel Adams beer.

If your followers view your Stories regularly, it could possibly even help your Instagram posts rank higher on their feeds. Curating user-generated content can encourage those users to engage with and share those content. Once you’ve identified your ideal posting times, you can also schedule Instagram posts ahead of time to help ensure you consistently post high-quality content.

Instagram shares that over five hundred million accounts use Stories on a daily basis. What’s more, research found that 58 percent of the people surveyed say they become interested in a product or brand after seeing it in Stories. Also, 45 percent of the people surveyed prefer Stories for becoming aware of new trends. And for faster posting, keep an updated doc full of different hashtags for different kinds of posts.

If you’re looking to promote your product on Instagram, you need to make it look as appealing as possible. The same product, shot in poor light with a not-so-great camera, won’t get a single Like. Read more about buy instagram packages here. This article will give you 21 actionable techniques, tips and strategies for promoting your business on Instagram.