What exactly does social media have to do with SEO? MWI gets this kind of information frequently from current and prospective clients. Although social media has been a growing channel for marketing over the last few years, many businesses have yet to take advantage of it. This is crucial to consider if you’re planning to invest in SEO. Setting up and managing social media accounts are extremely essential to aid in SEO initiatives, but the benefits may not be immediately obvious. Below are five reasons why social media is important for SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing, and other search engines utilize online dialogue in their ranking algorithms. Whenever people tweet, like or comment on the content it is referred to as a social engagement. The more the number of social interactions that a piece content gets, the greater social signals you can build for your site. Search engines analyze these social signals, and then use them as a quality factor when ranking the content. It’s a way to measure what content is popular with users over what their automated algorithm decides is top-quality. If a piece of content has a high amount of social engagement it will be immediately classified.

2.) Link Building

It’s been a long time when you could solicit links from other websites. Since the introduction of Google’s Panda and Penguin algorithm SEOs are now forced to do link building using the old-fashioned method to create quality content that is worthy of linking. How do you get in touch with sites who are willing to link to your content , if they are not directly approached as an “unnatural” link building method? Social media is your answer. Social media can help you place your content in front of people who are interested and could be influenced to link to it if it’s worth linking to. People who share your content with others and increase your reach.

3) Content Amplification

You can write all the top-quality content you like, but it won’t gain much traction without amplification. Yes, email marketing is an excellent way to increase the reach of your content, but it will only be able to reach people who are in your database of marketing. Social media allows you to increase the reach of your content. If you share your content with your followers, they will share it with their own followers when they find it useful. The people who share it will promote your content to their followers, increasing the reach of your content. As a result, you get many relevant visitors such as inbound links, branding awareness and social signals These are all used by search engines in determining content quality.

content amplification lifecycle

4.) Brand Awareness & Signals

Search engines may use your brand’s identity and Www.garrone.info/wiki/index.php?title=5_Reasons_Why_Social_Media_Is_Important_For_SEO (http://greatlakessteel.com) awareness to determine the credibility of your website and how trustworthy it should be in their ranking algorithms. Apart from boosting the quality of your content social media also aids in build brand awareness. This is what Google refers to as a co-citation. Building these co-citations through social media will help improve Google’s trust and confidence in your website as well as helping with branded search queries.

5.) Social Indexing

Search engines have been indexing social media accounts for a number of years now which means that they appear in the search results pages. This allows your business to show up in search results for your branded search queries on more than just your company website. It gets even better. Individual tweets from Twitter were once indexable and were displayed in search results. This allowed your content to be ranked higher in the search results. However, it was only temporary, and Google removed it after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.