What does social media provide in terms of SEO? At MWI we hear lots of questions from our current and prospective clients. While social media has been an increasing channel for marketing in recent times, many firms haven’t yet begun to profit from the potential of it. This is crucial to consider if you’re planning to invest in search engine optimization. Setting up and managing social media accounts is important for supporting SEO efforts, even though the benefits are not immediately apparent. Of the many reasons to think about social media as part of your online strategy Here are five reasons it’s important to SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for quite some period of time. A social engagement is when users like, share or share tweets on a piece of content. A piece of content that has more social engagements will have more social signals. Search engines look at the social signals they receive, and use it as an indicator of quality when ranking content. It’s a method of determining the content that people consider useful in comparison to what their algorithm decides is of good quality. A piece of content can be instantly indexed whenever it’s attracting a significant amount of social engagement.

2) Link Building

It’s long gone from the time when you could go out and ask for links from other websites. Google’s Panda/Penguin algorithms have forced SEOs to build links in the traditional way: create top-quality content that’s relevant. How do you reach out to websites that will link to your website, even if you ask them directly, which would be thought to be “unnatural”? Social media is the answer. Social media lets you publish your content to relevant audiences who may be willing to share it with others, in the event that it’s worth linking to. People who promote your content to others and boost your authority.

3) Content Amplification

You can create all the excellent content you’d like to however, it will not get much traction without amplification. Sure, email marketing is a great way to amplify the content, but it’ll only reach those in your database of marketing. You can reach new audiences through social media. After you have shared your content, those who follow you will also share it with their following should they find it valuable. This will cause them to also share it with their friends, further increasing your reach. You’ll also get relevant traffic, inbound linking as well as social signals and brand recognition and are used by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand Awareness & Signals

Search engines will use your brand’s reputation and image to assess the credibility of your website and how trustworthy it must be within their ranking algorithms. Alongside boosting your content social media also aids in build brand awareness. This is what Google calls a co-citation. These co-citations can be developed by using social media to boost Google’s trust and help with brand-name searches.

5) Social Indexing

Since search engines index social media accounts and Alit1.cc/home.php?mod=space&uid=27659&do=profile&from=space display them up in search results pages. This allows your business to be listed in search results on specific queries that aren’t limited to your company website. But there’s more than that. Individual tweets on Twitter were previously indexed and appeared in search results too giving another opportunity for your content to rank in the search results. The service was temporary for a few months until Google took the decision to end the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.