What is a Chief Marketing Officer?
公開日:2021/12/20 / 最終更新日:2021/12/20
A CMO (chief marketing officer) is a C-level corporate executive chargeable for activities in an organization that must do with creating, speaking and delivering choices that have value for patrons, shoppers or business partners.
A CMO’s main mission is to facilitate development and improve sales by growing a comprehensive marketing plan that will promote brand recognition and assist the group gain a competitive advantage. With a purpose to achieve their own goals and effectively form their firms’ public profile, CMOs have to be exceptional leaders and assume the voice of the shopper across the company.
Chief marketing officers typically report to the CEO or chief operating officer (COO) and hold advanced degrees in each business and marketing. A CMO who has a robust background in information technology may additionally hold the job title chief marketing technologist (CMT). In some bigger organizations, however, those positions are separate and the CMT reports to the CMO.
Chief marketing officer job description
More specifically, the CMO is the executive answerable for growing the strategy for corporate advertising and branding, as well as customer outreach. Because the senior most marketing position in the organization, she or he oversees these features across all company product lines and geographies.
It is the CMO’s job to:
understand the company’s position within the marketplace, using traditional methods, as well as newer technologies such as data analytics;
decide how and where the corporate needs to be positioned in the future;
develop the strategy to drive the group to that future market position; and
execute on that strategy.
The CMO’s work is anticipated to produce top-line results, with marketing efforts elevating the model awareness, recognition and loyalty that will in the end lead to elevated sales.
As such, the CMO is predicted to work carefully (or in some organizations even lead) the sales unit.
Salary and pay construction
According to PayScale, total compensation for a U.S.-primarily based CMO ranges from almost $eighty five,000 to about $315,000.
The CMO’s experience level and the geographic location of the position affect the pay, as does the scale of the organization.
PayScale puts the median compensation for a CMO within the United States at $170,000.
CMOs make that money through an annual wage, individual bonuses, profit sharing and commission.
Chief marketing officer roles and responsibilities
The CMO has a breadth of roles and responsibilities to help its total mission. Those include:
overseeing the development and placement of the creative elements that position the corporate in the marketplace;
researching and assessing the market and the corporate’s position in it;
supervising or collaborating with sales to turn marketing insights into sales; and
directing the company’s public relations efforts, or working in conjunction with internal and exterior public relations groups to create a coordinated message.
Why the CMO position has gained prominence
The technology advancements of the twenty first century have elevated the significance of the CMO position in lots of organizations. The internet, the ubiquity of mobile computing, the internet of things, analytics, artificial intelligence and social media platforms all have created new ways to reach clients and understand their ideas on products, providers and brands.
In addition they have given a new, a lot more prominent voice to consumers who can instantaneously broadsolid their opinions to doubtlessly thousands, if not millions, of people.
On the identical time, CMOs and their groups are able to tap these technologies to reach and influence clients, position their products and challenge competitors at the similar speed and scale as the customers.
As it has been with other C-suite executives in this new technology-pushed business paradigm, the CMO should collaborate much more extensively with his or her executive friends with a purpose to keep pace. CMOs also should be capable of adaptation and innovation, as technologies evolve and markets shift in response.
Qualifications
CMOs, who may have the title of vice president of sales and marketing, typically have a minimum of a bachelor’s degree in marketing (although an MBA is commonly preferred, if not also required). They often have at the least a decade of expertise in marketing and/or advertising and a number of years of expertise in a managerial role.
They’re expected to have strong leadership skills, experience in project development, wonderful communication skills and a high level of enterprise acumen.
In addition, the CMO role at this time requires a high level of technical aptitude to maximise the instruments and leverage the social media platforms which might be essential to marketing efforts.
For example, CMOs are anticipated to supervise the company’s use of analytics platforms to understand customer preferences, priorities and patterns particularly by way of user-generated media and the way that insight can drive sales.
They’re also anticipated to direct marketing campaigns and buyer outreach via present — and emerging — social media sites, as well as via traditional channels.
To that end, CMOs should be highly inquisitive and modern, able to identify rising technologies that could disrupt their business or trade and in addition then able to answer that by directing his or her C-suite colleagues on how to reposition the corporate in light of that change.
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