What’s a Chief Marketing Officer?
公開日:2021/12/19 / 最終更新日:2021/12/19
A CMO (chief marketing officer) is a C-level corporate executive accountable for activities in a corporation that need to do with creating, communicating and delivering offerings which have worth for customers, purchasers or business partners.
A CMO’s main mission is to facilitate development and increase sales by creating a comprehensive marketing plan that will promote brand recognition and help the group gain a competitive advantage. As a way to achieve their own goals and effectively shape their firms’ public profile, CMOs must be exceptional leaders and assume the voice of the shopper throughout the company.
Chief marketing officers typically report to the CEO or chief working officer (COO) and hold advanced degrees in both business and marketing. A CMO who has a strong background in information technology may additionally hold the job title chief marketing technologist (CMT). In some bigger organizations, however, these positions are separate and the CMT reports to the CMO.
Chief marketing officer job description
More specifically, the CMO is the executive in charge of growing the strategy for corporate advertising and branding, as well as customer outreach. Because the senior most marketing position within the organization, he or she oversees these features throughout all company product lines and geographies.
It’s the CMO’s job to:
understand the company’s position within the marketplace, utilizing traditional strategies, as well as newer technologies reminiscent of data analytics;
decide how and where the corporate ought to be positioned in the future;
develop the strategy to drive the group to that future market position; and
execute on that strategy.
The CMO’s work is expected to produce top-line results, with marketing efforts raising the brand awareness, recognition and loyalty that will ultimately lead to increased sales.
As such, the CMO is expected to work carefully (or in some organizations even lead) the sales unit.
Salary and pay structure
In line with PayScale, total compensation for a U.S.-primarily based CMO ranges from nearly $85,000 to about $315,000.
The CMO’s experience level and the geographic location of the position influence the pay, as does the dimensions of the organization.
PayScale places the median compensation for a CMO within the United States at $a hundred and seventy,000.
CMOs make that money by means of an annual wage, individual bonuses, profit sharing and commission.
Chief marketing officer roles and responsibilities
The CMO has a breadth of roles and responsibilities to help its general mission. Those embrace:
overseeing the development and placement of the artistic elements that position the company in the marketplace;
researching and assessing the market and the corporate’s position in it;
supervising or collaborating with sales to turn marketing insights into sales; and
directing the corporate’s public relations efforts, or working in conjunction with internal and exterior public relations groups to create a coordinated message.
Why the CMO position has gained prominence
The technology advancements of the 21st century have elevated the significance of the CMO position in lots of organizations. The internet, the ubiquity of mobile computing, the internet of things, analytics, artificial intelligence and social media platforms all have created new ways to achieve customers and understand their ideas on products, companies and brands.
In addition they have given a new, a lot more prominent voice to consumers who can instantaneously broadsolid their opinions to probably thousands, if not millions, of people.
At the same time, CMOs and their teams are able to faucet those technologies to reach and affect customers, position their products and challenge competitors at the same speed and scale because the customers.
As it has been with other C-suite executives in this new technology-pushed business paradigm, the CMO should collaborate a lot more extensively with his or her executive friends with a view to keep pace. CMOs also should be capable of adaptation and innovation, as applied sciences evolve and markets shift in response.
Qualifications
CMOs, who might also have the title of vice president of sales and marketing, typically have at least a bachelor’s degree in marketing (although an MBA is commonly preferred, if not additionally required). They often have a minimum of a decade of experience in marketing and/or advertising and multiple years of expertise in a managerial role.
They’re expected to have robust leadership skills, experience in project development, glorious communication skills and a high level of business acumen.
In addition, the CMO function at this time requires a high level of technical aptitude to maximise the instruments and leverage the social media platforms that are essential to marketing efforts.
For instance, CMOs are expected to oversee the corporate’s use of analytics platforms to understand customer preferences, priorities and patterns particularly through user-generated media and how that perception can drive sales.
They’re also expected to direct marketing campaigns and customer outreach through current — and emerging — social media sites, as well as by traditional channels.
To that end, CMOs should be highly inquisitive and revolutionary, able to determine emerging applied sciences that could disrupt their business or trade and in addition then able to answer that by directing his or her C-suite colleagues on easy methods to reposition the company in light of that change.
「Uncategorized」カテゴリーの関連記事