What is a Chief Marketing Officer?
公開日:2021/12/19 / 最終更新日:2021/12/19
A CMO (chief marketing officer) is a C-level corporate executive chargeable for activities in an organization that need to do with creating, speaking and delivering offerings which have worth for patrons, shoppers or enterprise partners.
A CMO’s primary mission is to facilitate growth and improve sales by creating a comprehensive marketing plan that will promote brand recognition and help the group gain a competitive advantage. As a way to achieve their own goals and effectively form their companies’ public profile, CMOs have to be distinctive leaders and assume the voice of the customer across the company.
Chief marketing officers typically report to the CEO or chief operating officer (COO) and hold advanced degrees in each business and marketing. A CMO who has a strong background in information technology may additionally hold the job title chief marketing technologist (CMT). In some larger organizations, nevertheless, those positions are separate and the CMT reports to the CMO.
Chief marketing officer job description
More specifically, the CMO is the executive in charge of creating the strategy for corporate advertising and branding, as well as buyer outreach. As the senior most marketing position within the organization, she or he oversees these capabilities throughout all company product lines and geographies.
It’s the CMO’s job to:
understand the corporate’s position in the marketplace, using traditional strategies, as well as newer technologies resembling data analytics;
decide how and where the company should be positioned sooner or later;
develop the strategy to drive the organization to that future market position; and
execute on that strategy.
The CMO’s work is anticipated to produce top-line outcomes, with marketing efforts elevating the model awareness, recognition and loyalty that will finally lead to increased sales.
As such, the CMO is anticipated to work carefully (or in some organizations even lead) the sales unit.
Salary and pay structure
According to PayScale, total compensation for a U.S.-based mostly CMO ranges from practically $85,000 to about $315,000.
The CMO’s expertise level and the geographic location of the position affect the pay, as does the size of the organization.
PayScale puts the median compensation for a CMO in the United States at $one hundred seventy,000.
CMOs make that money by means of an annual wage, individual bonuses, profit sharing and commission.
Chief marketing officer roles and responsibilities
The CMO has a breadth of roles and responsibilities to help its overall mission. Those embody:
overseeing the development and placement of the inventive elements that position the company within the marketplace;
researching and assessing the market and the corporate’s position in it;
supervising or collaborating with sales to turn marketing insights into sales; and
directing the corporate’s public relations efforts, or working in conjunction with internal and exterior public relations teams to create a coordinated message.
Why the CMO function has gained prominence
The technology advancements of the twenty first century have elevated the importance of the CMO position in many organizations. The internet, the ubiquity of mobile computing, the internet of things, analytics, artificial intelligence and social media platforms all have created new ways to succeed in clients and understand their thoughts on products, services and brands.
In addition they have given a new, a lot more prominent voice to consumers who can instantaneously broadcast their opinions to probably hundreds, if not millions, of people.
On the same time, CMOs and their groups are able to faucet these applied sciences to reach and affect customers, position their products and problem competitors on the similar speed and scale because the customers.
As it has been with other C-suite executives in this new technology-pushed business paradigm, the CMO should collaborate a lot more extensively with his or her executive friends in order to keep pace. CMOs also must be capable of adaptation and innovation, as applied sciences evolve and markets shift in response.
Qualifications
CMOs, who may also have the title of vice president of sales and marketing, typically have at least a bachelor’s degree in marketing (although an MBA is commonly preferred, if not additionally required). They often have at the least a decade of expertise in marketing and/or advertising and a number of years of experience in a managerial role.
They’re anticipated to have strong leadership skills, experience in project development, wonderful communication skills and a high level of business acumen.
In addition, the CMO function at this time requires a high level of technical aptitude to maximize the tools and leverage the social media platforms which are essential to marketing efforts.
For example, CMOs are expected to oversee the company’s use of analytics platforms to understand customer preferences, priorities and patterns particularly through person-generated media and how that perception can drive sales.
They’re additionally expected to direct marketing campaigns and buyer outreach through present — and rising — social media sites, as well as through traditional channels.
To that end, CMOs must be highly inquisitive and revolutionary, able to identify rising applied sciences that could disrupt their business or business and also then able to answer that by directing his or her C-suite colleagues on the right way to reposition the corporate in light of that change.
「Uncategorized」カテゴリーの関連記事