{"id":473758,"date":"2022-03-29T20:56:29","date_gmt":"2022-03-29T20:56:29","guid":{"rendered":"http:\/\/yorunoteiou.com\/?p=473758"},"modified":"2022-03-29T20:56:29","modified_gmt":"2022-03-29T20:56:29","slug":"google-is-using-lens-and-ai-to-supercharge-online-shopping","status":"publish","type":"post","link":"https:\/\/yorunoteiou.com\/?p=473758","title":{"rendered":"Google is using Lens and AI to supercharge online shopping"},"content":{"rendered":"<p>id=&#8221;article-body&#8221; class=&#8221;row&#8221; section=&#8221;article-body&#8221; data-component=&#8221;trackCWV&#8221;&gt;<\/p>\n<p><img class=\"recommendationCallback\" width=\"1\" height=\"1\" border=\"0\"><\/p>\n<p><div class=\"col-1 spacer\"><\/div>\n<\/p>\n<p><b>    <\/p>\n<div class=\"col-7 article-main-body row\" data-component=\"lazyloadImages\"><\/b><\/p>\n<figure class=\"image image-large pull-none hasCaption shortcode\"><span class=\"imageContainer\"><span><img class=\"\" alt=\"shopping-blog-image.png\" height=\"456\" width=\"1092\"><\/span><\/span><figcaption><span class=\"caption\"><\/p>\n<p>Google wants to remove the friction from shopping on its services.<\/p>\n<p><\/span><span class=\"credit\"><\/p>\n<p>Google<\/p>\n<p><\/span><\/figcaption><\/figure>\n<\/p>\n<p class=\"speakableTextP1\">We&#8217;ve all been there &#8212; you see an actor in a movie wearing a gorgeous dress, a sports star on the court in trainers you absolutely need or a wallpaper pattern that&#8217;d look perfect in your home office. Finding out the brand and where you can buy it is a little too much effort though,  \ub370\uc774\uc544 so you quickly forget about it.<\/p>\n<p class=\"speakableTextP2\">Google wants you to have those products though. The search giant is working to make it happen through <span class=\"link\"><\/span> and AI, Bill Ready,  \ub370\uc774\uc544 its president of commerce and payments, said during the <span class=\"link\" data-track=\"anchorLink\"><\/span> developer conference on Tuesday.<\/p>\n<p>If you take a photo or screenshot of a product, Google Photos will suggest that you search for it using Lens &#8212; essentially letting you identify and shop for it right from the photo app. It&#8217;s about expanding its service from enabling you to search the world around you to letting you shop in it, wherever you might be.<\/p>\n<figure class=\"image image-large pull-none hasCaption shortcode\"><span class=\"imageContainer\"><span><video autoplay loop muted class=\" img\"><\/video><\/span><\/span><figcaption><span class=\"caption\"><\/p>\n<p>Google Lens can help you mirror someone&#8217;s style by easily searching products in photos.<\/p>\n<p><\/span><span class=\"credit\"><\/p>\n<p>Google<\/p>\n<p><\/span><\/figcaption><\/figure>\n<p>People are using Google to shop more than a billion times each day, the company says, and Ready also revealed some details on the AI-enhanced Shopping Graph powering that experience. It uses search data to enhance your choice and link you with brands and  <a href=\"https:\/\/reviewfeed.mystrikingly.com\/blog\/women-shopping-mall-korea\">\ub370\uc774\uc544<\/a> retailers that reflect your values, in case you want to support Black-owned or small businesses, for instance.<\/p>\n<p>Google is also expanding its partnership with Shopify, making it easier for the e-commerce platform&#8217;s 1.7 million merchants to get their products into Google searches.<\/p>\n<div data-shortcode><\/div>\n<div class=\"shortcode pinboxLinkList relatedContent alignleft related-links\" data-track=\"pinbox\">\n<p><h6><span>See also<\/span><\/h6>\n<\/p>\n<p><u><strong>        <\/p>\n<ul><\/strong><\/u><\/p>\n<li><\/li>\n<li><\/li>\n<li><\/li>\n<li><\/li>\n<\/ul>\n<\/div>\n<p>Speaking to CNET a few days before Google IO, Ready said he thinks the pandemic resulted in a fundamental shift in consumer behavior. It&#8217;s unlikely shoppers are going to go back to their pre-pandemic shopping habits, so Google wants to make finding products online as easy as possible.<\/p>\n<p>Asked about how Google views e-commerce behemoth Amazon&#8217;s place in this ecosystem,  \ub370\uc774\uc544 Ready said the search company wants to help people make the most informed buying decisions and that Google considers itself a partner to all retailers, including Amazon.<\/p>\n<p>&lt;div class=&quot;shortcode video v2&quot; data-video-playlist=&#039;[&quot;id&quot;:&quot;0ac7cf6e-4fdb-4635-a5e2-2656f55f8e93&quot;,&quot;title&quot;:&quot;Google Search gets AR, and Google Lens wants to be your assistant&quot;,&quot;description&quot;:&quot;At Google I\\\/O 2019, AR is everywhere&#8230;but not in a headset. Here\\u0027s what\\u0027s new on phones in Lens and Search.&quot;,&quot;slug&quot;:&quot;google-search-gets-ar-and-google-lens-wants-to-be-your-assistant&quot;,&quot;chapters&quot;:&quot;data&quot;:[],&quot;paging&quot;:&quot;total&quot;:0,&quot;limit&quot;:15,&quot;offset&quot;:0,&quot;datePublished&quot;:&quot;2019-05-07 17:09:00&quot;,&quot;duration&quot;:259,&quot;mpxRefId&quot;:&quot;ONV8YwKwf2AWK2RbugiUhJHsQZyMaZQS&quot;,&quot;ratingVChip&quot;:&quot;TV-14&quot;,&quot;primaryTopic&quot;:&quot;id&quot;:&quot;c71bcc14-2f51-45ff-8eb9-15bbecec1af9&quot;,&quot;author&quot;:&quot;id&quot;:&quot;&quot;,&quot;firstName&quot;:&quot;&quot;,&quot;lastName&quot;:&quot;&quot;,&quot;primaryCollection&quot;:&quot;id&quot;:&quot;849a4778-335c-4187-b0b8-61dd3274516e&quot;,&quot;title&quot;:&quot;Google I\\\/O website<\/p>\n<div class=\"embeddedVideoContainer\" aria-label=\"Play video Google Search gets AR, and Google Lens wants to be your assistant\" data-load-video=\"0\" data-video-id=\"0ac7cf6e-4fdb-4635-a5e2-2656f55f8e93\">\n<div class=\"videoContainer\">\n<\/p>\n<\/p>\n<p><i><u>                    <\/u><\/i><\/p>\n<\/p>\n<p><figure class=\" img\"><img decoding=\"async\" loading=\"lazy\" src=\"\" class=\"photo lazy\" alt=\"\" height=\"110\" width=\"196\"><img class=\"photo\" alt=\"\" height=\"110\" width=\"196\"><\/figure>\n<\/p>\n<\/div>\n<div class=\"videoTitle\">\n<p><span class=\"bold\"><\/p>\n<p><span class=\"nowPlaying\">Now playing:<\/span><\/p>\n<p><span class=\"watchThis\">Watch this:<\/span><\/p>\n<p><\/span><\/p>\n<p>Google Search gets AR, and Google Lens wants to be your&#8230;<\/p>\n<\/div>\n<div class=\"meta videoMeta\">\n<p><span class=\"duration\"><\/p>\n<\/p>\n<\/p>\n<p>4:19<\/p>\n<p><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><div id=\"myfinance-news\" data-track=\"myfi-retargeted\" data-sub-id=\"prod|f080460c-e6ee-496e-b8ad-6e609c39094f|online-services|speed-desk|desktop\" data-component=\"myFinanceWidget\"><\/div>\n<\/p>\n<p><b>        <\/p>\n<footer class=\"row c-foot\"><\/b><\/p>\n<p><strong><u>            <\/p>\n<div class=\"col-7\"><\/u><\/strong><\/p>\n<p><b><\/p>\n<div class=\"row tagList desktop\"><\/b><\/p>\n<p><b>                        <\/b><\/p>\n<p><u>                                <\/u><\/p>\n<p><u><i>                        <\/i><\/u><\/p>\n<p><b><\/p>\n<\/div><\/div>\n<\/p>\n<\/footer><\/div>\n<\/p>\n<div class=\"col-4\">\n<div class=\"stickyColumn\" data-component=\"stickyColumn\" data-sticky-column-options='\"offset\":0,\"selectorHeightConstraint\":\"article\",\"enableWaypoints\":false'>\n<p><u><b>                <\/p>\n<div class=\"stickyColumnElement\" data-meta='\"height\":620,\"type\":\"required\"'><\/b><\/u><\/p>\n<div data-ad=\"mpu-plus-top\" data-ad-container=\"623da0aa5366e\" class=\"ad-mpu-plus-top ad-slot   \">\n<\/div>\n<p><b>                                                                            <\/div>\n<p><\/b><\/p>\n<div class=\"stickyColumnElement\" data-meta='\"height\":300,\"type\":\"required\"'>\n<div data-ad=\"native-mpu-middle\" data-ad-container=\"623da0aa5366e\" class=\"ad-native-mpu-middle ad-slot   \">\n<\/div>\n<p><b>                                                            <\/div>\n<p><\/b><\/p>\n<div class=\"stickyColumnElement\" data-meta='\"height\":300,\"type\":\"required\"'>\n<div data-ad=\"mpu-bottom\" data-ad-container=\"623da0aa5366e\" class=\"ad-mpu-bottom ad-slot   \">\n<\/div>\n<p><b>                                                                <\/div>\n<p><\/b><\/p>\n<\/div>\n<p><i><u>        <\/p>\n<div data-video-player=\"container\" class=\"\"><\/u><\/i><\/p>\n<div class=\"inviewElement dock entered\" data-component=\"inviewElement\" data-inview-element-options='\"events\":[\"entered\"],\"repeat\":false'>\n<p><div class=\"upnext hidden\" data-video-info=\"upnext\"><\/div>\n<\/p>\n<p><b>                &lt;div class=&quot;videoPlayer &quot; 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