Document the users with the most followers or most popular videos within this topic, watch their posts to determine a fit for your brand, and think about reaching out. If you market to Gen Z and younger millenials, plan to create a video content strategy, or both, TikTok is a crucial part of your 2021 social media marketing strategy. Jennifer Aniston broke all records by racking up a million followers on Instagram in a little over five hours.<\/p>\n
I\u2019m not saying you won\u2019t wake up one morning to find your latest clip has gone viral and your local paper wants to do a piece on you. TikTok will recommend your clips on the For You page (the app\u2019s home page and main feed) if they\u2019re similar to what your audience is already watching and interacting with. The app has over 73 million users in the United States alone (meaning roughly 22% of the country\u2019s population uses TikTok). Don\u2019t jump on good causes just to increase your follower count. More often than not, people like this are transparent in their motives. You will instantly lose people\u2019s respect if they find out that you\u2019ve been untruthful in your videos.<\/p>\n
It feels inevitable TikTok launches products that prevent this leakage. Just like in China, ByteDance will leverage the AI capabilities, content, and user base of TikTok to launch other products around the world. Its pace of employee hiring reflects this ambitious strategy. The focus on memes as a distribution strategy isn\u2019t surprising.<\/p>\n
TikTok is based entirely on a principle of AI serving content to the viewer, meaning that your traffic is 100% organic. You don\u2019t have to pay to lure more viewers as you do on Facebook or Instagram. Every video gets a chance to be noticed, and its further fate depends on whether the audience finds it interesting and engages with it or not. The evolution of mobile marketing on platforms such as Instagram and Snapchat has shown that anything is possible with the right audience. Simply sharing fun facts about your team and a little about your business helps people become familiar with you.<\/p>\n