What can social media have to offer SEO? At MWI we hear this a lot from the current and potential clients. While social media has been an increasingly popular channel for marketing in recent times, many companies have not yet started to make use of the potential of it. This is especially important to consider if you’re planning to invest in SEO. Setting up and managing social media accounts are extremely essential to aid in SEO efforts, though their benefits aren’t immediately obvious. Below are five reasons why social media is essential for SEO.<\/p>\n
1) Social Media Signals<\/p>\n
It is no secret that Google, Bing, and other search engines use online conversation as part of their algorithm for ranking. Social engagement occurs the time when people share, like, comment, share, or tweet about a piece of content. Content that has the highest number of social engagements will show higher social signals. Social signals are utilized by search engines to determine the quality of the content. It’s a way to determine what content people find useful over what their automated algorithm determines to be of high quality. If something is receiving lots of social engagement It can be quickly indexed.<\/p>\n
2) Link Building<\/p>\n
It’s long gone from the period when you could just make a request for links from other websites. With the emergence of Google’s Panda and Penguin algorithms SEOs are now forced to build links the old fashioned way to create quality content that is link-worthy. How do you reach out to websites which are willing to hyperlink to your content, when you ask them directly, which would be considered “unnatural”? Social media is your answer. Social media lets you expose your content to of relevant groups of people who may be influenced to link to it should it be worthy of linking<\/a> to. People who be able to share your content with other people and increase your reach.<\/p>\n 3.) Content Amplification<\/p>\n